On this date in 1903, Bob “Forest History” Hope was born in London, England. His career in comedy spanned 60 years and moved from the Vaudeville stage to radio and film and eventually television. He appeared in more than 70 movies, most famously in the “Road” series with his pal Bing Crosby, a fellow tree enthusiast. Readers of a certain age may remember Bob’s many television specials in which he’d refer to himself in the third person and use the name of his sponsor as his middle name, as in “Hi! This is Bob ‘Texaco’ Hope…” So we thought we’d share the few items we have of Bob “Forest History” Hope with you.
This first item appeared in the Advertising Council’s “The Campaign to Prevent Forest, Woods, and Range Fires in 1948” booklet sent out to magazines and newspapers. It contains sample ads like the one below and Smokey Bear posters that publications could order up and use for free. Why was Bob Hope used? We know that he was one of the most popular celebrities in the country at that time, but we don’t know of a direct forest connection. The booklet says that “to attain high reader interest we use famous people in our newspaper ads” as attention getters and wrap “a serious, pointed story” around them. That information page shows Bob, Bing, and (we think) Jack Benny as their examples. (Leave your guess in the comments section!)
The second item is from 1950. It appears that Bob was caught backstage somewhere and forced against his will to hold the sign with Woody while his picture was taken. Note the mop or broom handle behind him. The caption with the photo (FHS5978) reads:
Bob “Keep America Green” Hope takes time off from his tour through the Lake States to display this fire prevention poster, designed by American Forest Products Industries for use in schools. Bob holds the national version of the “Keep Green” reminder that was localized for the various states.
The photo below was taken when Paul Searls, “the living Paul Bunyan,” appeared on Bob’s highly-rated radio show in 1954. Paul was the world champion log-bucker and an employee of Weyerhaeuser Timber who competed in lumberjack competitions and toured giving demonstrations and promoting tree farming. Paul also appeared on the television show “You Bet Your Life.” In the center is actress Zsa Zsa Gabor, who’s famous for being famous, kind of the Paris Hilton of her day (coincidentally, Zsa Zsa was married to Paris’s great-grandfather, Conrad Hilton.)