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Archive for May, 2013

A parade, a pageant, and Paul Bunyan. These may not be the first three things that come to mind when you think about fire prevention, but residents of Mason County, Washington, back in 1945 had their own unique ideas. To help combat the destructive wildfires in the region — while also promoting the importance of forests to the local economy — Mason County hosted a forest festival in the spring of 1945. The festival featured a parade through downtown Shelton, a beauty pageant, a Paul Bunyan impersonator, and various other events and activities. The idea proved even more successful than imagined. This weekend Shelton hosts the 69th annual Mason County Forest Festival, which still prominently features a parade, pageant, and Paul Bunyan, just like back in 1945.

Paul Bunyan leads parade (FHS773)

Wayne Allen as Paul Bunyan leads the parade through Shelton, 1954.

The history of Shelton is closely tied with the history of logging operations in the area. In 1853, Michael T. Simmons built the first sawmill in Mason County on Mill Creek just south of present-day Shelton. Around this same time, David Shelton (the town’s namesake) staked a settlement claim on a nearby inlet off Puget Sound. As the town grew, its connections to the forest industry only strengthened. Sol G. Simpson came to the area and founded the Simpson Logging Company in the 1890s. The Simpson Company would eventually grow and expand throughout the country, but Shelton served as an important center of operations for much of the following century. The area was also notable for being the home of the Shelton Cooperative Sustained-Yield Unit, which became active in 1946 and ended in 2002.

The first Mason County Forest Festival in 1945 honored the area’s logging history by showcasing the value of timber to the community, while demonstrating the importance of safeguarding the forests against destructive fires. Fire prevention was a prominent theme, as the Mason County Forest Festival Association was at this time operated as an auxiliary of the local chapter of the Keep Washington Green Committee.

Following that first festival – in which Lois Gibler was crowned Festival Queen and Gus Anderson played the part of Paul Bunyan – the event only grew. People from the northwestern Washington region flocked to Shelton to see, in the words of an ad for the 12th annual Forest Festival, “the dramatic Forest Pageant, the thrilling parade and the exciting contests in which loggers demonstrate their skills at falling, bucking, tree topping and truck driving. For three memorable days, the communities participate in a program which you can’t afford to miss.” The idea of a forest festival quickly spread across the country along with the Keep Green program. “You have in Shelton, in my opinion, the best all-around forest festival in the United States,” read a quote from a mid-1950s article on the event. “It has been the inspiration of many forest communities throughout the U.S.”

Carving Shelton Log Sign 1953

Artist Clarence Beauchamp (right) carving Douglas fir log sign, 1953.

The ninth annual Forest Festival in 1953 was one for the ages. The monumental event celebrated the 100th anniversary of logging operations in Mason County, and a large sign carved into a piece of Douglas fir was permanently dedicated (the log sign still welcomes visitors to Shelton today). On the festival’s final day 30,000 people — about six times the regular population of the town — crowded into Shelton to watch the Paul Bunyan Parade through downtown.

The 1953 event was an early high point for the festival, but there have been many other great moments throughout the years. Continue below to see featured images from the FHS Archives documenting the long history of the Mason County Forest Festival. (more…)

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On this date in 1903, Bob “Forest History” Hope was born in London, England. His career in comedy spanned 60 years and moved from the Vaudeville stage to radio and film and eventually television. He appeared in more than 70 movies, most famously in the “Road” series with his pal Bing Crosby, a fellow tree enthusiast. Readers of a certain age may remember Bob’s many television specials in which he’d refer to himself in the third person and use the name of his sponsor as his middle name, as in “Hi! This is Bob ‘Texaco’ Hope…” So we thought we’d share the few items we have of Bob “Forest History” Hope with you.

This first item appeared in the Advertising Council’s “The Campaign to Prevent Forest, Woods, and Range Fires in 1948” booklet sent out to magazines and newspapers. It contains sample ads like the one below and Smokey Bear posters that publications could order up and use for free. Why was Bob Hope used? We know that he was one of the most popular celebrities in the country at that time, but we don’t know of a direct forest connection. The booklet says that “to attain high reader interest we use famous people in our newspaper ads” as attention getters and wrap “a serious, pointed story” around them. That information page shows Bob, Bing, and (we think) Jack Benny as their examples. (Leave your guess in the comments section!)

1948 campaign celebs

Bob Hope Fire Prevention ad 1948

Bob Hope Fire Prevention ad 1948.

The second item is from 1950. It appears that Bob was caught backstage somewhere and forced against his will to hold the sign with Woody while his picture was taken. Note the mop or broom handle behind him. The caption with the photo (FHS5978) reads:

Bob “Keep America Green” Hope takes time off from his tour through the Lake States to display this fire prevention poster, designed by American Forest Products Industries for use in schools. Bob holds the national version of the “Keep Green” reminder that was localized for the various states.

Bob Hope (FHS5978)

Bob Hope with Keep America Green poster.

The photo below was taken when Paul Searls, “the living Paul Bunyan,” appeared on Bob’s highly-rated radio show in 1954. Paul was the world champion log-bucker and an employee of Weyerhaeuser Timber who competed in lumberjack competitions and toured giving demonstrations and promoting tree farming. Paul also appeared on the television show “You Bet Your Life.” In the center is actress Zsa Zsa Gabor, who’s famous for being famous, kind of the Paris Hilton of her day (coincidentally, Zsa Zsa was married to Paris’s great-grandfather, Conrad Hilton.)

Bob Hope, Zsa Zsa Gabor, and Paul Searls

Bob Hope, Zsa Zsa Gabor, and Paul Searls in 1954.

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Everyone knows Smokey Bear, Woodsy Owl, and maybe even Ranger Rick Raccoon, but there are many other forest and forestry-related fictional characters that long ago fell by the wayside. Peeling Back the Bark‘s series on “Forgotten Characters from Forest History” continues with Part 13, in which we examine Herman I. Cautious and Paula Bunyan.

The first week of May marks the annual occurrence of North American Occupational Safety and Health Week. Sponsored by the American Society of Safety Engineers (ASSE), the Canadian Society of Safety Engineering (CSSE), and the Occupational Safety and Health Administration (OSHA), NAOSH Week is intended to raise awareness about occupational safety, health and the environment. In honor of NAOSH week, and in the spirit of workplace safety, Peeling Back the Bark brings you not one, but two new forgotten characters of forest history.

Herman I Cautious headIn early 1960, the Pacific Plywood Company of Dillard, Oregon, launched an innovative new safety program. Under the slogan “Caution Pays You,” the new program awarded employees for eliminating workplace accidents. Accident-free years would bring cash awards, based on money collected from monthly contributions into a Safety Dividend Account plan. To help launch this new safety program, a promotional character was introduced: Herman I. (Izzy) Cautious.

While his name was a basic play on a safety question (“her man, is he cautious?”), there was no doubt about Herman’s commitment to workplace health. Always safely decked out in hardhat and gloves, Herman appeared on posters and signs around the plant to raise awareness for the program. His image was accompanied by the “Caution Pays You” slogan, which was trademarked in 1960.

Herman I. Cautious

Pacific Plywood employees with Herman I. Cautious signs. Bob Young at far right.

The idea to use monetary rewards to reduce accidents came from Pacific Plywood Company’s Safety Director Bob Young. He and others at the company had big plans for the program.  An article in the May 1960 issue of The Lumberman stated, “Considerable interest has been shown in the plan by outside industries, and many inquiries have been made about its operation even before it has been started.” It’s unknown how much interest was shown in the Herman Cautious character, though. He was used on company safety awards for a short time, but then appeared to quickly vanish from the public eye.

Pacific Plywood Co. safety award

Herman Cautious wasn’t the only hardhat-wearing forest-related safety character to fade from view in the early 1960s. The U.S. Forest Service has a forgotten safety character of its own: Paula Bunyan. Paula, drawn by legendary Forest Service artist Rudy Wendelin, was presented as the “Guardian of Safety” for the agency.

Paula Bunyan

We’ll let the official backstory on Paula speak for itself: “She is the daughter of Paul Bunyan, the legendary, swashbuckling, and sometimes unsafe north woods hero. Being a woman, Paula knew how to get her message across to her father and converted him to a safety conscious individual without impairing his tremendous production. This spread his fame all the more. We feel the modern day forester is susceptible to the wiles of such a safety symbol.”

(more…)

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